Marketing Lead - B2B - Building Materials

1. Projects business - Strategy to enhance architect and large project contractor's relationships.

2. To manage and monitor loyalty program to ensure lead generation, equity building via monthly engagements.

3. Sector focus: Detailed team and project's mapping for various applications, in different sectors (Hotel, Health, Educational, Entertainment, etc). This will include travel to geographies pan India and networking with key stakeholders.

4. To identify opportunities and sectoral growth prospects via market intelligence.

5. Marketing: To create marketing material and stories which can be driven through various means of communication. This will strongly include planning large as well as small format events and execution of the programs through internal and external resources. This includes content marketing (PR, Digital from B2B perspective).

6. Communications: To work and constantly evaluate existing and new channels of communication including digital mediums and social media. This will include establishing thought leadership, event management, Exhibitions, etc.

7. Enhance B2B Marketing material: Quarterly/ monthly newsletters, samples packaging design, presentations, brochures, souvenirs, and other promotions.

8. Stakeholder support: Lead generation activities and database management, engagement programs like regional project manager meets, digital Apps.

9. Exports market: Activities and events in markets like Bangladesh and Nepal, quarterly engagement plan for key accounts, customised content creation.