Marketing Lead

Roles & Responsibilities:

Key Objectives :

- Ensuring goal of monthly MQLs across channels is achieved

- Collaborating with sales team to optimize SQLs

- Ensuring month on month growth of MQLs

- Managing The Team

- Managing marketing team across all departments (SEO, PPC, Distribution)

- Leading daily standups with all the sub-departments within marketing

- Helping team members setup and achieve their quarterly OKRs

- Planning and managing fortnightly sprints of marketing team

- Participating in hiring of new team members in marketing department

- Growth & Operations

- Owning the marketing funnel, optimizing it and growing it month-on-month

- Developing and implementing strategies to achieve quarterly and annual goals

- Coming up with distribution strategies and spearhead their execution

- Overseeing growth of email marketing as a channel

- Analytics

- Implementing conversion tracking through analytics and other tools for all marketing channels

- Actively tracking traffic growth across channels

- Taking data backed decision to grow relevant channels

You'd be a great fit if you have:

- Strong understanding of B2B SaaS space

- At least 5 years of experience in content marketing for a product based organization

- Should understand the concepts of product distribution

- Have experience managing PPC, SEO and organic growth channels

- Should be data driven & an empathetic communicator

- Having understanding of deep tech products would go a long way

- Added points for someone who has seen the journey of a company from $1M to $5M ARR