Marketing Head - Food FMCG - IIM/ISB/FMS/MDI/XLRI

ROLE : Head Marketing

DEPARTMENT : Marketing

LOCATION : Kolkata

The incumbent :

Overseeing marketing department.

- Evaluating and developing our marketing strategy and marketing plan.

- Planning, directing, and coordinating marketing efforts.

- Communicating the marketing plan.

- Researching demand for our products and services.

- Competitor research.

- Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.

- Identifying potential customers.

- Developing promotions with advertising managers.

- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

- Compiling lists describing our offerings.

- Developing and managing advertising campaigns.

- Building brand awareness and positioning.

- Supporting sales and lead generation efforts.

- Coordinating marketing projects from start to finish.

- Organizing company conferences, trade shows, and major events.

- Overseeing social media marketing strategy and content marketing.

KEY RESPONSIBILITIES :

Marketing Lead:

- Market mapping and segmentation

- Demand estimation and forecasting

- Develop a deep understanding of the consumer decision journey

- Product portfolio strategy, Trademarks, Pricing & Go-to-market plans

- Managing Product and packaging development in collaboration with R&D

- Create value proposition and RTBs for the brands in the portfolio

- Develop strategic marketing plans integrated across ATL, BTL, Trade Marketing and Digital Marketing

- Plan and execute new launches, trade and consumer promotions and brand events from time to time

- Planning and achievement of volume growth and market share objectives

- Market and Competition tracking and monitoring

- Strong collaboration with Sales, Marcom, Digital marketing, CIMI, R&D and Technical Services to ensure effective planning and execution of strategic marketing plans.

THE PERSON :

A. Personal Attributes :

- Self-starter who can understand, formulate and execute business plans accurately. He needs to understand market flow, company strategy and how to implement it independently.

- Visionary, he should be able to visualize what he and the company wants for the brand in future. He should be able to communicate the vision to others and also inspire others to share it with him

- Problem Solver, with limited supervision who can take critical decisions

- Build relationships with good networks and contacts to gain support from all levels of company, customers and people

- Focus on identification of needs and delivering results is the base of every function. The person should think and maximize efforts in the requisite direction to deliver the best results.

B. Qualification & Desired Skills :

- Masters degree in Business Administration (Premiere B School), good academic background with 10+ years of total experience in good FMCG(FOOD).