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05/05 Rajendra Singh
Manager HR/Job Consultant at Boolean Staffing Solution

Views:1119 Applications:349 Rec. Actions:Recruiter Actions:2

Marketing Head - FMCG/AlcoBev (10-17 yrs)

Noida Job Code: 1090457

Experience:

- 10-15 years experience in the FMCG industry; specialized Food/Beverages /Alcobev

- Product launch

- Brand creation & management

- Marketing communications and advertising

Qualification:

- Masters in business administration. Specialization in Marketing/ Digital/International Marketing will be preferred

Broad Responsibilities:

- Lead the development and execution of the brand and build awareness and acceptance for the product

- Administer the annual marketing budget. Create and manage a calendar of events for brand promotion

- Product launch, conduct consumer & market research and monitor market trends to remain competitive and to meet overall company objectives and targets

- Develop and execute marketing campaigns aimed at communicating our brand message

- Create Social Media Marketing strategies to create a brand name in social media and raise awareness leading to better penetration and pull in the desired market

- Continually review changes in the market, consumer behavior trends and the activities of competitors for proposing mitigation plans in order to combat competition by adjusting the marketing plan if required

- Lead sourcing and selection of creative partners for brand projects

- Work closely with the sales team and support them in handling ATL/BTL activities

- Measure and report on the success of marketing campaigns

- Conduct market research studies and measure customer satisfaction levels for further improvements in the product portfolio

- Create & lead a team of brand managers

- Onboard and manage critical agencies

Key Skills:

1. Excellent communication and influencing skills

2. Ability to lead the team

3. Operational skills necessary for managing day to day domain operations

4. Research and analytical skills

5. Excellent negotiator

If you are not keen for this profile, then please float this requirement to your friends or colleagues who are having same experience

Women-friendly workplace:

Maternity and Paternity Benefits

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