Marketing Head - Education/BFSI/FMCG

DESIGNATION - HEAD MARKETING (National Role)

Department - General Management

Location - Mumbai

Direct Reporting - President

Work Experience - 10+ yrs

Qualification - MBA (Marketing) (Tier 1 Institute)

Target Industries - Open to Marketing Heads from FMCG/ Consumer Durable/ Education Space/ BFSI

Our Client

- Leading Company’s Upcoming Education Arm

Small Description of the Role

- Product Life Cycle: At the initial stage, the individual will be responsible for defining and bringing to life the product offering across markets and categories.

BRAND MANAGEMENT

- Creating the Brand Focus. Would responsible for defining, creating the brand launch and sustenance campaigns.

- Online & Social Media –Strategize social media Engagements with existing students. Ability to make optimal use of existing resource across Platforms.

- Media & PR – The candidate will also drive Media & PR. Strategize the Print, Outdoors, TV and tactical BTL for on-ground dialogue with student.

- Consumer Pull - Key role will be to create Consumer Pull (in case of students) leading to conversions/enrollments, Brand Health, Communication and Enrolment.

- Market Research –Lead the Research for the students segment across India to understand student segments in various regions and behavior towards vocational training

- Drive Tie ups with Leading corporate for Campus hiring for the Students

Please do email your resume in strict confidence or call SUMAYYA on (+91)9594997757!!!