Marketing Head - EdTech

Marketing Head (EdTech)

Location : Noida

CTC : 15- 17lpa

Experience : 8-10 yrs

Note :

- 360 Degree communication and marketing strategy

- Hands on on marketing traits

Job Description :

- Build product messaging and create compelling collateral that tell a unique story, differentiating our products from others in the market.

- Develop/fine tune market positioning to communicate a clear & concise message about our offering.

- Create product content such as case studies, videos, website copy and blog posts.

- Work closely with the Product team to develop and deliver virtual content, product tours, product demos, and training material.

- Use market research and work with the leadership to develop competitor analysis.

- Work with leadership to define and implement marketing campaigns to increase traction with target market for product success.

- Plan and execute inbound marketing campaigns to consistently generate qualified leads for the outbound sales team.

- Create and establish a trusted brand image across digital and offline channels.

- Capture captivating stories on the ground and communicating it with the wider world by owning branding responsibilities such as Social Media, Events, PR.

Qualifications

- A Bachelor's degree in Business and Marketing or a B.Tech with a Master's degree / MBA in Marketing from TIER1 BSchool preferred.

- A proven track record of 8-10 years in software product marketing, taking end-to-end responsibility for marketing scalable products, from idea generation to execution.

- Candidate must have experience in B2B/B2C marketing.

- Excellent writing skills, including the ability to create content aligned to a Director-level audience.

- Comfortable working in a dynamic, high-pressure environment; aligning with evolving business objectives and schedules.

- Should be capable of working independently with minimum supervision.

- Ability to juggle multiple products, projects, and priorities