Marketing Director - Software Firm - IIT/NIT/IIM/ISB/FMS/MDI/XLRI/BITS

We are looking for Marketing Director for a Software Company In Hyderabad.

JD:

- Creating go-to-market strategy and execution of strategy experience spearheading the entire portfolio of Digital Marketing for Demand generation & Client engagement on social channels and analytics 

 - Proven track record in leading 360-degree Marketing functions spanning Branding, Lead generation, Product positioning, Product Marketing, Account Based Marketing, Market Research, Analyst & Partner relations related Testing Services Experience 

 - Experience in implementing creative methods of visitor engagement leveraging content from including hosting webinars for global audience 

- Experience with Marketing automation tools for digital lead nurturing and Email Marketing Experience on Content generation with lead generation in mind - product material & marketing collaterals including website copy, microsites, landing pages, whitepapers, case studies and Expertise in Landing page optimization. 

- Handling Advisory and Analyst relations related to testing vendors and, handling Media & PR Relations and overseeing the PR content  

- Ability to support Account Based Marketing including Buyer Persona & Customer

- Profile Mapping in pursuit of larger deals Conducting Software Testing meetups & thought leadership 

 - Responsible for identifying & applying for speaker slots in top conferences, coordinating with event organizers, backend event sponsorship planning. Responsible for maximizing Event marketing ROI.

Desired Skills and Experience

- B. Tech with MBA from premier institute 

- 10-13 years of overall experience with last 5 years in a leadership role leading Marketing function in an IT Product/Services company 

- Self-driven with exceptional Marketing & Branding acumen 

- Should come with a know-how on latest technology insights and should be able to evangelize futuristic technology landscape