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24/04 Uma Maheswari
Senior Analyst - Talent Acquisition at Molveno Consulting

Views:2536 Applications:110 Rec. Actions:Recruiter Actions:16

Marketing Director - Software Firm - IIT/NIT/IIM/ISB/FMS/MDI/XLRI/BITS (10-20 yrs)

Hyderabad Job Code: 690513

We are looking for Marketing Director for a Software Company In Hyderabad.


- Creating go-to-market strategy and execution of strategy experience spearheading the entire portfolio of Digital Marketing for Demand generation & Client engagement on social channels and analytics 

 - Proven track record in leading 360-degree Marketing functions spanning Branding, Lead generation, Product positioning, Product Marketing, Account Based Marketing, Market Research, Analyst & Partner relations related Testing Services Experience 

 - Experience in implementing creative methods of visitor engagement leveraging content from including hosting webinars for global audience 

- Experience with Marketing automation tools for digital lead nurturing and Email Marketing Experience on Content generation with lead generation in mind - product material & marketing collaterals including website copy, microsites, landing pages, whitepapers, case studies and Expertise in Landing page optimization. 

- Handling Advisory and Analyst relations related to testing vendors and, handling Media & PR Relations and overseeing the PR content  

- Ability to support Account Based Marketing including Buyer Persona & Customer

- Profile Mapping in pursuit of larger deals Conducting Software Testing meetups & thought leadership 

 - Responsible for identifying & applying for speaker slots in top conferences, coordinating with event organizers, backend event sponsorship planning. Responsible for maximizing Event marketing ROI.

Desired Skills and Experience

- B. Tech with MBA from premier institute 

- 10-13 years of overall experience with last 5 years in a leadership role leading Marketing function in an IT Product/Services company 

- Self-driven with exceptional Marketing & Branding acumen 

- Should come with a know-how on latest technology insights and should be able to evangelize futuristic technology landscape

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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