Marketing Data Analytics Expert - Web/Channel - Consulting Firm

Hiring for a leading consulting brand for a Marketing Data role.

Location : PAN India

- You will be responsible for understanding customer challenges relating to Marketing data and analytics and designing solutions for implementation of end-to-end channel and campaign analytics solutions.

- Relevant certification/ competencies in channel analytics tools- Adobe Analytics/ Google Analytics/ Tag Management solutions,

- Good experience of working with IT and Marketing teams to address issues relating to timely performance tracking of marketing campaigns, optimize journeys across channels, Inadequate understanding of acquisitions, drop offs, pre and post campaign analysis, new prospect journey, path and trend analysis.

- Solution design relating to Integration of various CRM and Marketing data sets from onsite and offsite channels including agency and 3rd party data sets.

- Good knowledge and experience of relevant tools like Adobe Analytics / Google Analytics/ and Tag management solutions.

- Experience in data integration and deployment of web personalization/ DMP/ CDP/ Journey orchestration solutions.

- Experience with programming languages/ tools - Python, Java, Scala, SAS for Marketing data analytics and segmentation.

- Familiarity with data visualization and analytics tools (e.g. Tableau, D3.js, R) for creating Marketing performance dashboards.

- Experience in integrating marketing data sets on cloud and in-premise including management of PII data.

- Familiarity with Metadata management, Data Security Management, Information Governance, Data Privacy, Data Stewardship and Data Quality relating to Marketing data.