Marketing Consultant - Food Category

9 - 14 Years

Anywhere in India/Multiple Locations

Posted 3 years ago

#Marketing #FMCG Marketing #Marketing Head #Consumer Insights #Product Pricing #Media Relations #Public Relations #Advertising #Category Management #New Product Development

Title : Marketing Consultant - Food Category

Location : Virtual (Work from Anywhere)

Years of Exp : 9+ years

Deliverables :

- Identify opportunities in foods category which involves forecasting consumer foresight and insights and any opportunities and/or threats emerging from the competitive or technology landscape.

- Work collaboratively with cross functional teams to develop new products and establish viability of the same.

- Develops suitable launch brand mix and Go-To-Market plans

- To define new product pricing (pre-launch and launch) and to set the pricing ladder to guide delivery of required contribution

- Establish strategies related to product launches, media releases, PR, advertising & agencies, design agencies, budgets and MIS

- Create brand/product level business plan with volume, gross margins and overall profitability

Skills required : At least 9+ years of experience with major experience in foods space involving responsibility of category development, New Product Development, formulation of marketing strategy, brand health measures and execution of ATL plans.