Marketing Communications - Telecom - IIM/ISB

Marketing Communications For Telecom Operator.

Senior Management

Location : Pune

Salary Range is 15-21 LPA

MBA from IIM, ISB ,XLRI,NMIMS,MDI,IMT,"JBIBMS","SP Jain","UBS,NITIE,"IIFT","FMS","SIBM" & other reputed business school.

Job Description

To conceptualize, develop and implement a comprehensive marketing strategy for all streams Managing all Brand/Media expenses at a Circle level

a. Develop and execute marketing plan for the national launch for all mMommerce Business Streams

i. Developing a well articulated creative brief.

ii. Working with the brand team for creative development – product inputs, target segments, product benefits, barriers, triggers etc

iii. Working with the media team for developing the media plan

iv. Consolidating all of the above into a comprehensive marketing plan

b. Managing Costs & Budgets- Allocate budgets to circle, monthly- quarterly tracking

c. Driving national merchant alliances – IRCTC, Make my trip etc.

i. Develop a marketing plan –Branding, Visibility, promoters, costing by circle etc

ii. Development of collaterals

iii. Leverage Partner & own real estate

iv. Working with circles to execute the plan

d. PR

i. Develop PR brief

ii. Work with Circle & National PR team for final execution

e. Research

i. Develop research brief

ii. Evaluate proposal from agencies and execute with the research team

Please share your latest and updated CV / also references who are looking for RAPID change.

Do let us knw if any other query .

Email Address : ChaatakJobs@chrsp.com