Marketing Communication Role - Product Communication - Automotive OEM

- Create and execute integrated marketing communications campaigns

- Liaison with leadership and key business stakeholder to solve for product communication needs, create awareness, engagement, consideration, and enquiries basis business KPIs.

- Works closely with product marketing team to create communication campaign for multiple brands.

- Lead media relations for all Brands

- Custodian on editorial content - understanding of the industry, business; ability to create content for editorial purposes, engage with leadership for targeting and placement of earned content.

- Ability to shape and run press engagements at scale as per the business needs.

- Cross leverage ideas on social media using owned and earned media channels.

- Ability to manage budgets working with agencies and cross functional teams.

- Strategic bent of mind to sustain visibility for product brands for 'always-on' engagement

- Build and sustain relationships with media from the automotive, tech, consumer space - across levels

- Use relevant tools to measure the performance of the campaigns, launches

- Work closely with content creators, designers, and video editors to develop and execute new and creative campaigns

- Compile, review and communicate monthly/quarterly qualitative and quantitative reports on marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization