Marketing & Communication

Marketing and Communication

Job Profile

- Attributes such as Team-orientation, works well under pressure, attention to detail, excellent peer relationship skills, time management

- Domestic travel upto 25%

- Conduct business in ethical and reputable manner - requires one to understand the internal compliance, regulatory & legislative procedures

- Candidates from Telecom, Market research consultancy would be preferred

- Business Focus: IT, Economic Development and Social Banking

Job Description

- Responsible for creating product marketing strategies , B2B & B2C

- Own and manage the product marketing plans

- Liaison with product teams to prepare positioning, messaging and collaterals, both internal & external

- End to end delivery of ATL and BTL campaign. This will include campaign conceptualization, campaign implementation and measurement.

- Negotiation with vendors.

- Managing creative and media agencies

- Setting standard for all brand/ marketing campaign and communications.

- Own and create customer case studies and business success stories , B2B & B2C

- Liaison with Strategy Planning team to gather market research & business intelligence insight, feeds to develop knowledge portal for internal purposes

- Maintain market research repository/tool for sharing information, including analyst reports, PR stories, Best Practices, Customer Case Studies

- Liaison with sales and conduct extensive secondary research on competition and business intelligence - product, operations, business models etc

Additional requirement:-

- Product Marketing campaigns, messaging, value proposition

- Market Research tools - SWOT, PEST, BCG Matrix, Product Differentiation

- Business Intelligence - Competition Knowledge, Good, Better, Best analysis

- Exposure to TV, print, radio campaign and creative will be highly desired.

Contact: Send in your applications at: careers@fino.co.in

Subject line should mention - IIMJOBS - MARCOM - your current location - years of experience