Marketing/Campaign Analytics Specialist - BFSI

Leading BFS MNC is looking for Marketing/Campaign Analytics Specialists for their Analytics Team in Bangalore

Location-Bangalore

Experience :2-6 yrs

Skills Required

- Strong Proficiency in IBM Campaign(formerly Unica) and Adobe Target

- Experience with Campaign management platforms (e.g. IBM Unica Campaign, Adobe Target, Eloqua, ExactTarget) is preferred

- Expert in Microsoft Office skills preferred

Excel pivot tables and formula writing

Comfortable with using PowerPoint

VB Script skill will be a plus

- Experience in financial services industry is an added advantage

- Should have 1-6 years of experience working with databases using SQL or other tools such as TOAD, SAS or Hyperion Brio is

Strong SQL skills required, including understanding of:

- Strong inter-personal skills,written and verbal communication skills

- Excellent Analyticsl skills and ability to think logically

- Knowledge of quality control techniques

Key Responsibilities

- To develop and execute campaign design for the Organization's retail direct marketing campaigns.

- Work with Marketing strategy and communication teams to structure and execute the sequence of events leading to a successful campaign launch: eg.

a) code for the required target population and output using the campaign management tool - IBM Campaign (formerly Unica); and

b) Oversee the delivery of extracts to channel.

- Support other Campaign Managers by validating their code within the campaign management tool - IBM Campaign (formerly Unica)

- Monitor execution of automated triggers

- Subject matter expert on marketing database and informational environment

- Assist with quality control steps throughout campaign development .

- Research and resolve Customer issues that arise as a result of Direct Marketing programs.

- Keep abreast with industry trends and learn new techniques in database marketing.