Marketing & Business Development Role - Manufacturing Firm

"This position exists with one of our esteemed clients. They are the leading manufacturer and supplier of industrial equipment's in India.

Responsibilities :

- Increasing brand awareness and market share.

- Creating and implementing marketing strategies with the help of the sales and corporate communications team.

- Developing the annual marketing communication plan and tracking its completion.

- Overseeing all branding, advertising and promotional campaigns and tracking their ROI.

- Develop and manage creative content for multiple platforms - brochures, stories, blogs, infographics, presentations etc.

- Create and execute digital / social media strategies across platforms like Google, LinkedIn, Website and other relevant platforms.

- Coordinate with the central corporate team for managing SEO, SEM, Google campaigns, sponsored posts, display / text ads for driving traffic onto these platforms.

Business Development:

- Identifying new market segments and applications.

- Identifying potential partners for strategic tie-ups and potential channel partners.

- Preparing regular market research reports and providing insights on competition to the internal teams.

- Business analysis - Analyze and report on customer behavior insights to improve the digital channels

- Coordinate for organizing business development events like exhibitions, seminars, webinars, channel partner meets and new product launches.

Experience :

6-7 years of experience in the field of marketing and business development for a capital equipment manufacturing company. 3-4 years of experience in digital marketing would be preferable.

Knowledge / Skills:

- Highly creative with ability to think out of the box.

- Strong analytical skills and data driven thinking for business analysis.

- Proficiency in written and spoken English and strong content creation and presentation skills.

No of Positions :- 1"