Marketing & Business Analytics Role - Internet/Online

Responsibilities include -

- Generate actionable insights from performance analysis of company's campaigns across all media channels (primarily mobile & web)

- Leverage our data sets to increase the efficiency of marketing spend by collaborating with the customer acquisition as well as retention teams

- Analyze app/web usage & transaction patterns to segment customer base & help define business propositions & revenue opportunities within these segments

- managing and executing analytics projects for the Growth Marketing

- Work with product teams to ensure usage insights are baked in product enhancements

- Collate all marketing & sales metrics that help drive visibility in the business for the executive team

- Delivering scheduled reports, based on a specified timetable (Daily, Weekly, Monthly etc.) in a data warehouse environment as well as the creation of ad-hoc reports as needed

- Create new metrics and reporting that help drive business decisions

- Providing support in the automation of data reporting

Candidate Profile Essential -

- 4-5 years of experience in a relevant role

- Proficient in Web & Mobile Analytics, MS Excel

- Bonus Experience: Tableau, R, API.

- Strong communication and presentation skills.

- Candidates with some Tableau experience would be preferred

- Candidates who have programming knowledge would be preferred