Marketing/Brand Manager - QSR

Is responsible for developing and executing a clearly defined marketing and product development strategy for the company's client in a manner that supports consistent business growth and enhances brand equity and awareness

Create, manage, coordinate and execute all marketing strategies and implement tactical plans.Develop unique value propositions, business partnerships, category management, as well as call to action oriented POP, collateral and advertising toward key customer segments that increase brand awareness

Achieve targeted results and ensure timely and effective execution of marketing tactics and programs

Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs

Conduct and analyze market research to determine competitiveness

Measure return on marketing investment and implement improvements as required

Able to drive innovation in activation plans across all media including PR and social/digital media based on creative and campaign objectives.

Understands the advantages of using digital media and is able to use the same in a disruptive and measurable way.

Looking for 3-6 yrs in Marketing/Brand manager with experience in QSR specifically.