Marketing/Brand Manager - D2C

Role Details - Lead, plan & execute product launches, pricing strategy, brand marketing initiatives (top funnel, performance, social, influencer, offline sales support etc) focused on digital & offline universe to meet the topline & bottom-line.

- Working on forecast & supply planning with relevant stakeholders

- Working on A&P and other P&L initiatives monthly

- Work with growth, sales and shopper team for detailed BTL plans or consumer promos

- Identifying potential new launches by following global & local trends

- Planning and launching of innovations/ new products with relevant insights & differentiation

Requirement

- Strong experience in working on digital first / digital heavy businesses' overall - from designing mixes, optimizing unit economics, to managing sales and media

- Strong knowledge of how to manage business, which is sold on EComm, D2C.

- Prior experience in working closely with multiple stake holders - D2C team, Innovation Team, Digital Team, Sales Team, Customer Service, Finance, Production & Plant Team