Marketing/Brand Management - eCommerce/Retail

Urgent requirement with an leading eCommerce company for their Men's Wear Division

Experience: 7- 10 Years of Experience in Marketing role with Men's wear/ Sports wear.

Job Description:

- P&L responsibility for the category

- Developed marketing campaign strategy and executed working closely with IT, buying team and channel marketing.

- Responsible for all campaigns online and offline related to category

- Responsible for all campaigns online across Facebook, Google display, SEM, SEO, Affiliates & Email .

- Responsible for category PR (Public Relations) and offline events. Responsible for shop presentation, content, product images and banners approvals

- Responsible for top brands relationship management, ensuring a strong pipeline of marketing collaterals from the brands and executing campaigns with the brands

- Launched exclusive Shop in Shops for key brands

- Led weekly category meeting to review sales, effectiveness of key campaigns, buying recommendations for the week, and get alignment on the key steps for the week with Buying team.

- Ensured the category is richer in inventory, brands and assortment compared to competition