Marketing Automation Traffic Manager

- The successful candidate will Assist in the management of marketing automation project intake: including multiple divisions journey/nurture programs, triggered/drip email programs, targeted emails/invitations, lead generation programs, as well as our customer acquisition and retention efforts Advise and guide divisional marketing requestors of best practices with regard to marketing automation capabilities, testing and projected results, especially as it pertains to submitting their project

- Serve as Subject Matter expert on marketing automation best practices including database management, targeting/segmenting, email deliverability, campaign automation/flow and data integrity Build and maintain marketing automation request forms and ensure smooth hand-off between divisional project requester and marketing automation team

- Troubleshoot any issues pertaining to marketing automation request, communicating with both the requester and marketing automation team to identify resolution and path forward to project completion Serve as quality assurance to ensure brand compliance across email and landing page assets as well as campaign/journey management Follow marketing automation processes including workflow documentation and QA testing to improve efficiency and reduce risk of human error Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed

Qualifications and required skills:

- 3+ years project management experience with a minimum of 1 year experience managing marketing projects Previous familiarity with Salesforce Marketing Cloud, however familiarity with other solutions such as Marketo, Eloqua, HubSpot or Salesforce Pardot acceptable Previous familiarity/direct experience using a CRM system (e.g. Salesforce) Excellent project management and communication skills: written, verbal, presentation

- Degree required or equivalent combination of experience and education Proven ability to work in a collaborative environment with colleagues up and down the organization as well as being a motivated, self-starter Candidate must thrive in a fast paced, iterative, deadline driven environment Experience 3 - 7 years

Work Model - Hybrid