Marketing Analytics Professional - Consulting Firm

Looking for Marketing Analytics Professionals who should have good experience in Data Analytics and Statistical Techniques

Skills sets needed :

- Expertise in Base SAS, SAS EG, and SQl

- Should be able to understand the business context and design user friendly front ends

- Expertise to one or more of the analytics techniques like Ancova, Design of Experiments, Linear regression, Time Series techniques etc

- Experience in direct marketing campaign analysis and reporting

- Exposure to marketing mix modelling a plus

- Effective presentation and story boarding skills with exposure to executive level presentations

- Exhibits high degree of pro-activeness in analysing customer behaviour to influence change in the direct marketing strategy

- Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions

- Experience in managing partner relationships and overall program management

- Experience in presenting to varying audience effectively