Marketing Analytics/Automation Specialist

The India marketing team at Thoughtworks is looking for a data driven, digital marketeer to join the team.

This is a newly created position and will play a critical role in taking our marketing capabilities to the next level. This person will have a key role to play in influencing marketing strategies at a global level and evangelise data driven techniques in marketing.

Roles and Responsibilities:

- Actively solicit inputs from key stakeholders regarding new Demand Generation and campaign plan requirements

- Manage lead generation campaign activities throughout the full lifecycle from strategic planning, to execution, to reporting on effectiveness.

- Exhibit a deep understanding of email marketing (list building & management, segmentation, data governance, frequency, content).

- Define, measure and report key performance indicators and metrics for marketing programs.

- Manage the sales and marketing lead process and productivity initiatives - must be familiar with SFDC lead management process

- Develop nurture programs to manage pipeline opportunities in support of business goals.

- Demonstrate the proven capability to measure, analyze, and communicate ROI of marketing campaigns

- Provide expertise and guidance about marketing automation to global marketing team members and ensure quality in all regional campaigns

- Help implement and manage ThoughtWorks’ marketing campaigns, with focus on automation strategies.

- Work with marketing and sales leads to develop ongoing marketing automation programs that optimise data integrity.

- Good understanding and experience of social media channels and able to design strategies to augment the overall demand and supply strategy

Desired Skills & Experience:

- 4-5 years of experience in marketing analytics, campaign strategy & execution in the Technology sector

- Hands-on experience in tactical marketing analytics (such as marketing mix campaign performance analysis, ROI) and consumer-oriented marketing analysis (segmentations, user survey, storytelling about consumers, brand positioning, etc.)

- PG Degree in Marketing preferred

- Able to demonstrate lead generation skills via digital campaigns and events, project management, and budget management.

- Experience with marketing automation platform systems and familiarity with sales-stage nurture tactics (1+ year of experience using Marketo mandatory)

- Salesforce.com certified administrator an advantage

- Previous experience with HTML email, viral programs, and working with telesales/telemarketing teams is beneficial.

- Data visualization experience with tools such as SAS, SQL or Tableau is preferred

- Excellent writing, proof-reading, copy-writing, and editing skills required.

- Skilled at condensing analysis into actionable insights to inform business decisions within marketing, and influence / transform business performance