Marketing Analyst - eCommerce

A leading e-commerce organisation dealing in resale of electronic gadgets / phones is looking for Marketing Analyst

Experience: 4+ years

Location: Gurgaon

Job Description: 

1. Develops and updates marketing performance of current and historical campaigns

2. Develop and maintain high quality, easy to maintain recurring dashboards & reports for stakeholders

3. Work closely with product managers & business stakeholders to become a source data expert

4. Builds personas and buyer journeys based on analysis

5. Contributes to the accuracy/integrity of WebEngage/Social/Performance data by troubleshooting existing reports and eliminate data discrepancies

6. Translates digital marketing business strategy into tactical implementation. Analyse campaign performances various behavioral Performance management of campaigns and effect of branding/off-line initiatives

7. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); track traffic and conversion rates and provide recommendations and improvements to the proposition

8. Identify trends and insights, and optimise spend and performance based on the insights

9. Develop Cross channel (both online and offline) performance insights hidden deep within the marketing data

10. MIS insights to adjust the online and offline advertising strategies and tactics to significantly increase the ROI of marketing mix.