Marketing Analyst - Digital Healthcare Platform

Are you a high-performing, collaborative, results-oriented and technologically savvy person who is keen on Supply chain in the digital industry? Then this highly visible role is for you!

Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.

As a Marketing Analyst, you will be responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/ automation of regular reports.

What you will do:

- Analysing different ad platform (Google Search, GDN, UAC, Video Ads, Facebook, Affiliate Channels) performance metrics

- Analyzing external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.

- Evaluating customers online behavior and provides insights and recommendations for further enhancements to the guest experience.

- Analyzing A/B and Multivariate tests, communicating results and providing recommendations.

- Creating PowerPoint presentations that provide market and consumer insights to other marketing and sales departments.

- Advising other marketing functions (App/ website, online/ offline advertising, brand, performance) as the knowledge owner for customer and market data.

- Providing actionable overall market and customer insights to address key strategic questions.

What you need to have:

- Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness

- Proficient in marketing research and statistical analysis

- Excellent analytical skills and a high degree of business acumen

- Strong organizational, communication and presentation skills

- Proven ability in handling concurrent projects with attention to detail and accuracy

- Deep understanding of Google Analytics and Mixpanel

- Experience building and automating management level reporting

- Mastery of the following analytical tools: modeling and reporting in Excel/ Access and SQL

- Proficiency in Microsoft Office Suite Preferred