- Work with the business/functional users to understand the business decision making and sales & marketing process challenges to recommend data-led solutions
- Understanding of Sales Funnel, Marketing initiatives and Campaign as a business and ability to convert them into Data & trackable KPIs
- Leverage advanced data analytics to address the business needs and create business impact - Experience in ROI measurement across different marketing initiatives
- Design business intelligence/data science solutions in collaboration with technology architects to address this need
- Experience working on Customer analytics, Sales Force Excellence, Sales & marketing analytics across sub-functional areas (Customer segmentation, profiling, brand performance analytics, promo/campaign planning and effectiveness tracking etc.)
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