Marketing Analyst

- Work with the business/functional users to understand the business decision making and sales & marketing process challenges to recommend data-led solutions

- Understanding of Sales Funnel, Marketing initiatives and Campaign as a business and ability to convert them into Data & trackable KPIs

- Leverage advanced data analytics to address the business needs and create business impact - Experience in ROI measurement across different marketing initiatives

- Design business intelligence/data science solutions in collaboration with technology architects to address this need

- Experience working on Customer analytics, Sales Force Excellence, Sales & marketing analytics across sub-functional areas (Customer segmentation, profiling, brand performance analytics, promo/campaign planning and effectiveness tracking etc.)