Marketing Alliance Lead - eCommerce/FMCG

Looking for FMCG with digital/E-commerce exposure

If you are the one..feel free to apply!

Hiring Manager's Speak

We are revolutionizing the way Indians consume Internet TV and our aspiration is to build the world's first personalized entertainment service encompassing high quality content which is served to millions of customers across millions of devices, all of which are constantly evolving and changing. As we increase our scale, we plan to add to our existing user base through highly personalized and targeted marketing alliances. As a part of the team, you- ll be responsible for managing the digital alliances and ecosystems growth strategy to draw in the next 100 million users. The pace of our growth is incredible - if you want to tackle hard and interesting problems at scale, and create an impact within an entrepreneurial environment, join us!

Your key responsibilities

- Experience in technology product marketing a must (preferably in the smartphone apps domain). Should have good exposure to both tech and non-tech marketing.

- Build consultative co-marketing partnership models leveraging data-driven insights and knowledge gleaned through various digital analytics platforms (localytics/GA/comscore/Distimo), as well as deep understanding of partner's business models and their consumer journey

- Build and run deep rooted partnerships with all leading app and digital ecosystems like browsers, app stores, publishers, utility apps, ecommerce etc

- Build co-marketing partnerships into brands with large consumer base for user growth in AVOD business and with affluent consumer base for subscription growth in SVOD business

- Keen follower of technology (mobile/ television/ IOT) and upcoming tech trends wrt to apps, hardware, OS, payment gateways & video streaming technologies

What to bring

- B. Tech and MBA from premium institutes with 6-9 yrs of work experience in building and distributing great digital products

- Familiarity with digital marketing campaign management, and reporting tools. Preferably has experience with one of the following tools - appsflyer / localytics / appsalar and the like

- Strong knowledge of digital media, current local trends in media consumption, marketing opportunities