Market Segmentation - Insights & Analytics - Media

Market segmentation - Insights & Analytics

Our Client is one of the world's leading media companies, reaching more than 130 million people globally each month across multiple platforms.

Key Responsibilities :

- Provide syndicated data pulls (in response to requests from the MNI team in US) using various data sources such as Gfk MRI, Scarborough, Nielsen SMS, and ComScore).

- Use syndicated data to build custom magazine network recommendations and compelling - data driven- audience stories to support sales.

- Regularly update the MNI research portal on new data is available. This is both a data-heavy and time-intensive initiative.

- Create custom target/network definitions for syndicated data sources whenever required.

- Creating/updating marketing collaterals including audience data sheets, category materials, case studies and other general presentations.

- Build/maintain automated (macro enabled) dashboards to integrate and interactively report data from various data sources. Also support with providing training on basic macro-building to other team members as required.

- Research and create documents on the current and future trends affecting the advertising industry landscape in the U.S. market. This may include an in-depth analysis of business-critical industries and important advertisers including market sizing, multi-media advertising spend analysis, uncovering trends and opportunities; and creating company profiles and overviews.

- QA Adobe DPS produced interactive documents and websites for errors. Essentially this requires someone to go over the entire document with a fine tooth comb and requires exceptional attention to detail to ensure no errors. This will be done approximately 6 times in a year.

- Establish good working relationship with MNI stakeholders in US.

Skills & Experience :

Academics/ Profile :

- MBA with 1 to 3 years work experience

- Prior experience in conducting secondary research for the US market.

- Hands on experience working on secondary research tools and databases.

- Must have background in Media/Marketing (either through previous experience/ internship/ academics).

- Excellent English language communication

- Good conceptual thinking and ideation skills; passion for research and storytelling

- Strong attention to detail

- Excellent presentation-building skills

- Good relationship building skills

Must have (Technical Skills) :

- Must have worked with syndicated media tools

- Experience with data visualization tools

- Highly proficient in Microsoft office tools (Excel, PowerPoint, Word)

-Superior MS Excel skills; ability to create advanced Macros

Priority Skills :

- Prior experience with syndicated data tools such as Gfk MRI, ComScore, etc.

- Proficiency in American English and/or experience working with US based clientele

- Good understanding of the U.S. market and/or exposure to American pop-culture and advertising trends for major brands/advertisers by virtue of having worked with or studied in US.