Market Researcher - BFS

Role - Market Researcher

What will you do?

1. Lead Generation

a. Identify target audiences to prospect

b. Provide actionable intelligence

2. Research prospects to understand traffic analysis,

a. user behavior

b. Probability of conversion

c. Go-to-market strategy

3. Media Buy - in - Discover new channels and prospect scope

a. Build partnerships

b. Negotiate commercials

c. Manage accounts

d. Schedule and coordinate marketing campaigns

e. Ensure quality of ad display

4. Review campaign ads and performance channel/medium wise

. Monitor return on investment ratio

5. Manage and plan launch of features/schemes/etc.

What you have ":

- 5+ years of experience in Market research or data analysis

- Critical Thinking

- Interest in following marketing trends

- Strong account management/ partnership skills

- Adept at PR planning

- Proficiency in data tool such as Tableau, RJ Metrics, Google Analytics

- Proficiency in MS Office or Google Suite

- Ability to quantify your hypothesis