Market Researcher - Automotive - IIM/MICA

Job Title : Market research

Area : Program Planning and Business Development

MISSION :

- Ensure the measure of customer feedback at each main milestone of new car projects

- Give all the necessary customer inputs to help decision regarding our coming operation (brand, new business)

- Define with the help of the head of market intelligence manager the yearly research map

DRIVERS OF SUCCESS :

- Ability to manage Third party

- Quality and results oriented to ensure results relevance

- Strong communication ability to ensure the appropriation of results and to understand all the problematic to design appropriate surveys by questionning the main internal customers

- Strong knowledge of the institute ecosystem (strengh and weaknesses)"

JOB ENVIRONMENT :

- Implement and Develop new brand and products in India

- Quantitative and qualitative Indian market research institutes

- Purchasing department

- Strong relation with product team (Paris team and local team) & Sales and Marketing teams.

- Smooth relation with PSA Market research team in Paris (HQ)

RESULTS TO BE OBTAINED :

- Test clinic on time with quality expected for each project milestone

- Market research / test clinic, with SQDC

- High usage of the outputs by our internal customers

ACTIVITIES TO GET THE RESULTS :

- Must be always aware of the market : segmentation / customer / price / competition

- Always keen and aware of new research methodology: is in a tight relation with all the main institute to be able to propose new ways of doing

- Understand the problematic to answer by questionning the internal customers and first is trying to answer the question with all the survey at disposal.

- Is able to produce synthesis with different sources of already done researches (quantitative / qualitative)

- Design and validate the research disposal

- Issue RFI, RFQ, follow all the purchasing workflow (institute registration, create purchasing orders, payment etc...) and choose the institute with the help of the marketing Intelligence Head.

- Is following all the fieldworks, manage the institute and take the appropriate decisions to ensure the quality of the results (recruitement.. etc...).

- Is analysing the results and prepare the presentation with the institute.

- Is doing the synthesis and present the results to wider audience within the company to ensure the good understanding of results

DECISION-MAKING SCOPE :

- Choice of institutes and strategic partnerships

- Define all the process of the research and is responsible to take any urgent decision during fieldwork (stop if necessary- )

- All decision to needed ensure quality of the results

- Has to promote results in a way that it helps strategic decision on product, brand etc.

KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED :

Language(s) : English, Hindi at least a third Indian language is a plus

Level : Fluently

Initial training and additional training necessary to hold the position :

- IIM or MICA school with at least 2 experiences in a market researches institute and / or automotive company.

- Experience more than 10 years in the automotive industry & market research institute.

- Track records of quantitative AND qualitative survey

- Customer oriented (internal and final).

Technical skills :

- Deep knowledge of all the market research techniques (quantitative and qualitative)

- Got a good understanding of the institute map (strength and weaknesses of each)

Behavioral and/or managerial skills :

- Strong managerial skills to drive the institutes (SQDC)

- Synthetic profile (able to synthetise a research)

- Able to manage properly budget. Business and results oriented

- Experience required to carry out the job : type of post occupied, managerial experience (line management, management of managers, transverse management):

- Management of institutes.

- 10 years experience in market research. Or a fresher with one experience in market research but with high potential? TBD

- Could have been research leader in an institute company.