Market Research Role - Secondary Research - IT Vertical

Role Expectations

The candidates would be responsible for providing business insights, market/competition/customer research and developing intelligence for new market opportunities, as well as existing markets. Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives. This position is accountable for providing timely, high-quality strategic insights to support decision making and strategic planning.

Business insights key activities:

- Identify metrics for business performance

- Analyze external and internal factors impacting the business metrics

- Develop/identify benchmarks to compare the business metrics

- Provide recommendation on how the business metrics can be improved

Market intelligence key activities:

- Estimate the current and forecasted size of addressable markets

- Measure and track penetration of the business and competition in each of the addressable markets

- Analyze factors impacting performance of the business and competition

- Identify evolving customer needs and changes in technology which will have direct or indirect impact on the business

- Identify new market opportunities

Competitive intelligence key activities:

- Identify SWOT of key competitors at a strategic level

- Develop competitive landscapes and provide actionable recommendation on how to improve current competitive position

- Monitor evolving threats from new and existing competitors

Qualifications

- 3+ years of post-MBA work in the related field

- Experience should include both hands-on delivery as well as stints in a project management capacity

- IT Software Industry background is desirable

Skills

- Excellent analytical thinking, analysis, and problem solving skills

- Ability to identify and draw on leading-edge analytical tools and techniques to develop creative approaches and new insights to business issues

- Highly proficient with Excel, PowerPoint, Outlook, and Word applications

- Familiarity with and/or experience in business and marketing strategies

- Superlative communication (written/verbal) skills, including logically structuring and delivering presentations

- Organized, deliberate, and reliable in structuring work, and effective as a problem solver

- High aptitude to learn quickly, assimilate to new teams and projects, and work well under pressure with appropriate attention to detail

- Ability to interface effectively with multiple levels of management and functional disciplines

- Strong ability to influence/ drive consensus

- Strong negotiating skills

- Strong Microsoft Excel, Access and PowerPoint skills (VBA & SQL experience preferred)