Marico - Manager - Consumer Insights

Position : Manager - Consumer Insights

Dept/Division : Marketing

Grade : Manager

Experience : 6 - 8 Years

Location : Mumbai

Purpose of the Role :

- To manage consumer and marketplace information needs for company to provide insight-driven recommendations for business decisions

Qualification & Experience :

- Exposure in at-least 1 traditional Market Research tool & technique. (e.g. RMS, CR, Panel, Tracking & Advertising Testing)

- An in-depth understanding of various quantitative research tools, techniques & processes

- Should have sound knowledge of standard research processes & practices

- Sound knowledge of statistics

- Basic qualitative research aptitude

- Sound analytical skills

- New age tools & techniques (Exposure in atleast 2)

- Online Surveys

- Digital communication evaluation & effectiveness testing

- Eye Tracking

- Using Social Media Analytics to generate insights

Key Responsibility Areas :

Lead :

- Customized insights on all the live/in-market brands e.g. product & concept development, communication development, mix validation & optimisation, pricing, post launch assessments. Own process from brief to insight delivery include brief refinement & issue, potential tools, evaluating agency's - appreciation of brief-, signing off the agency selection (design, cost, timelines), own input & output quality including stakeholder presentation.

- Tracking & syndicated tools for the categories assigned (equity track, purchase panel, retail off takes & any omnibus subscriptions).

- Scan, shortlist, adapt & build new age tools which can help in building new capabilities in insighting.

Manage :

- Insights for all research - both qualitative & quantitative and ensure dissemination of insights in most efficient and impactful manner for assigned categories

- To be a custodian of knowledge of past work and current trends on the category

- Coordinating with research agencies & the Analytics Manager to enable the category teams to analyze performance of the brand activation plans.

Support :

- Day to day business performance reporting

- Insights/Analytics needs for the Annual Operating Plan (AOP)

- Analytics projects - retail analytics, assortment analytics

- Brand & Category Strategy - basis consumer & market segmentation and consistent with Portfolio / Pricing strategy

- Stakeholder management especially on the overall in sighting strategy

- Agency management to ensure best quality output for business questions at the best value

Skills and Competencies :

- Bias for Action

- Plan for Long term

- Be Boundary-less

- Think & Act Consumer

- Seek Opportunity

- Pursues Excellence

Functional Skills :

- Conceptually sound, nuanced understanding & sharp articulation

- Communication skills

- Clear understanding of input-output & usability for business

- Quantitative & Qualitative diagnosis of market, consumer/customer & competitor situations to enable business decisions

- Willingness to travel at short notice Planning Skills

- Ensures alignment of all stakeholders

- Strong Systems and Process orientation

- Translates new ideas into workable plans, with a process driven mind-set

- Adaptability to quick changing business scenarios

- Networking & Influencing skills

- Interpersonal skills - ability to relate with people

- High on Initiative & Advocacy

- Leadership Skills

- Strong - Voice of Consumer- stance

- Highly self-motivated & a self-Starter

Key Functional Interfaces :

- Company's Marketing Team (Mainly in India and across other countries, R&D, Sensory & Shopper Insights In India

- Sales, Finance, Agencies

- Extensive Interaction (on research products) with India Insights Managers