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HR at Marico

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Marico - Brand Manager - Marketing - IIM/ISB/MDI/FMS (4-6 yrs)

Mumbai Job Code: 755168

Position (Designation) : Brand Manager

Dept/Division : Marketing

Grade : Manager

Location : Mumbai

Purpose of the Role :

- This role holder is responsible for end to end management of the brand including profitability and growth

Qualification & Experience :

- Post-Graduation in Management (from a Premier institute)

- Experience of 4 to 6 years in FMCG

- Minimum 2 years of Brand Management Experience

Key Deliverables of the Role :

- Responsible for Brand building of the assigned brand

- Responsible for growth and profitability of the Brand

- Develop Marketing programs

- Consumer Insighting for brand strategy

- Media planning & execution of ATL & BTL for the brand

- Lead communication development on the brand

- Create Brand equity and loyalty among target consumers using innovative methods

- Product promotion through Market communication, Media and Sales visibility

Key Competencies :

- Leads Communication, Media strategy and Planning his/ her business

- Provides strategic, visionary leadership

- Creates strong brand equities

- Has strong consumer Understanding

- Manages and implements Projects with excellence

- Is creative and innovative

- Takes - personal- risk and makes a difference in the Brand, Business

- Project Management

Reporting Relationship :

- Reports to Group Product Head

Other Interface :

- Sales teams (Trade Marketing & Key Account Managers)

- Marketing teams (Consumer Insights & Media )

- R&D teams (Product Development & Packaging Development)

- Supply Chain & Commercial teams

- Consumers

- Agencies (Creative, Research & Media)

Growth Path & Future :

- The member has options of working on challenging innovation projects not only in India but across company international geographies. There could be exposure to other categories as well to develop a more wholesome perspective. After successfully completing this role the incumbent can move into a Brand role in any category.

Value proposition to the Candidate :

- Opportunities to take the challenge of leading brands in multiple portfolios like Personal Care, Foods, Male Grooming, leveraging the goodwill of the company equity

- A great deal of freedom and flexibility in choosing ideas / strategies / platforms to create and deploy robust and effective marketing plans.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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