Maple Digital Technologies - Manager - Performance Marketing

We are currently hiring a Performance Marketing Manager with a successful track record to drive revenue, user acquisition and brand awareness. You should also have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Roles and Responsibilities :

- Creating and execute a strong performance marketing strategy & execution plan

- Managing budgets and drive campaigns from planning to execution across all digital channels to drive strong return on investment to meet key performance metrics

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Responsible for Maple branding which includes brand level as well as individual communication.

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels, website and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Handle outdoor and instore advertising and any other collaterals needed for marketing.

- Constantly optimize marketing activities to improve return on investment

- Allocate budgets and analyze and recommend modifications to ad spends

- Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best

- Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)

- Understand your products inside out. Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.

- Use multi-touch attribution to track touchpoints across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness.

- Ensure smooth functioning of the E-commerce website and clear the glitches, if any on the website.

Key Requirements :

- You have a degree in Marketing, Business Administration or related field.

- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

- You are a highly goal-oriented individual and have excellent communication skills.

- You are open minded, curious and a strong problem solver.

Skills :

- Data Analytics

- Collaboration

- Decision Making

Communication

Technical Skills

- Google Analytics