Mantri Developers - Deputy General Manager - Digital Head

Job Objective: To develop and drive strong PR strategies for MDPL and MDPL Projects in alignment with organizational objectives

Primary Responsibilities

Strategic

- Develop MDPL's PR philosophy in consultation with Vice President, Corporate Branding and drive PR initiatives of the organization

Operational

- Monitor and review that any information about MDPL going in media conforms to the corporate values of MDPL and media content for the same.

- Identify and empanel PR agencies for publicizing of company information or report publications

- Identify appropriate channels and media mix for corporate internal / external communication

- Develop and deliver corporate related communication to internal and external stakeholders

- Manage media relationships and review all PR communication to the press

- Manage relationship with various PR agencies so that any wrong information should not come into media

Financial

- Increase MDPL's corporate valuation through corporate communication initiatives

- Formulate annual PR budget and ensure adherence to the same

People

- Foster an environment of learning, excellence and innovation within all aspects of team work

Key Result Areas Key Performance Indicators

Customer Value a. Customer Satisfaction a. % increase in Brand strength assessment

Internal Process Perspective b. Execution Excellence b. Number of successful branding initiatives implemented - brand recall

c. % increase in Brand strength assessment

d. Develop SOPs for media partner identification and evaluation by X date

c. Customer Management Process e. Customer feedback system to be established by X date

Learning and Growing Perspective d. Training f. % achievement of training man hours per employee as per the schedule

e. Performance Management System g. Develop department scorecards by X date

f. People Engagement h. Department E-Sat score

i. Timely resolution of employee dissatisfaction issues highlighted in the survey

External Interfaces Internal Interfaces

Advertising Agencies/ Media Planning and Business Development

External Consultants Architecture

Finance

Sales, CCM

Desired qualifications MBA or Post Graduation in Marketing/ Media Management

Desired experience 8-12 years experience with at least 3 years experience in handling the Branding function in the Real Estate industry

Knowledge and Skills

Technical Knowledge

- Knowledge of the real estate sector and factors directly / indirectly influencing it

- Understanding of Corporate Branding, Advertisement and Media strategies

- Ability to develop and maintain corporate branding systems and procedures

- Understanding of product pricing strategies and market research techniques

Behavioral Skills

- Creative thinking

- Customer Orientation

- Leadership skills

- Planning and organizing skills

- Interpersonal skills

- Communication skills

- Negotiation skills