Mankind Pharma - Digital Content Strategist

Content strategist

The core function of the job is developing a medical content strategy for digital-based doctors knowledge platform as per the company's objectives and end users (HCPs) needs.

Roles and Responsibilities:

- Carefully and strategically develop content that aims to inform, inspire and engage potential customers of Mankind

- Strategizing content pillars and sub pillars, content planning which includes content creation, curation, planning, and research.

- Collect information about the different types of customer personas, perform extensive research and analysis on customer needs/wants, and then devise content strategies to drive traffic.

- Develop creative ideas on how to engage the audience online and produce engaging content types.

- Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed through periodic content audits

- Creating and managing content marketing campaigns and analyze content marketing strategy to evaluate whether it's working or not.

- Conduct keyword and SEO research to understand customers needs and implement best SEO practice

- Monitor web traffic and engagement (e.g. conversions and bounce rates) and track and calculate content ROI

- Building strategic partnerships with content leaders and aggregators

- Researching and staying up to date on the latest developments in terms of search engine optimization,

content trends, and consumer behavior

- Updating older content to meet new content standards

- Maintaining a calendar of project deadlines and content launch dates

- Overseeing the development and launch of new content channels

Skills required :

- Proven work experience as a Content Strategist, Content Manager or similar role

- Experience in a scientific and digital agency strongly preferred

- Familiarity with web analytics, SEO guidelines, and keyword research tools

- Curious, creative, and open-minded Detail-oriented, and highly organized.

- Data-driven approach to content creation and ideation, using data to refine ideas, spot opportunities, and create something unique.

- 5-7 years of relevant experience in content creation across earned, owned, paid, and shared spaces

- Education qualification: Doctors, PGs, M.Pharm, M.Sc