Manipal Group - eCommerce Channel Manager

Key Responsibilities :

- Develop and lead execution of outcome-oriented consumer and data-driven strategies for all product and brand catalogs across assigned Ecommerce sales channels.

- Prepares and delivers account presentations utilizing all Sales and Marketing data as well as syndicated data (IRI/Nielsen, consumer research, etc.).

- Lead collaboration and review meetings with forecasting and logistics teams to ensure accuracy of forecasts and the achievement of fill rates to required levels.

- Prepare annual sales budgets and manage business growth within budget and profit guidelines.

- Develop and execute the annual sales strategy for assigned Ecommerce channels.

- Analyze the selection opportunities, including B2B and DTC, bundles, and product innovation to drive incremental growth in the category; bridge marketing need with MVP capabilities.

- Provide weekly, monthly, quarterly and annual updates; this includes tracking for assigned Ecommerce sales channels and metrics as well as - Think Big- strategic project updates.

- Integrate with our brand/marketing team to aggregate consumer and retailer insights to develop new insights into shopping behavior and product development.

- Ability to prepare sales projections, management reports and budgets.

- Effectively communicate activities, both verbally and via monthly written reports, with sales, account services and product management on a timely basis.

- Manage retail objectives including distribution of new items, negotiating promotional assets, shelf space management and pricing strategies.

- Provides accurate and timely information on competitive activity and retail conditions to sales management.

- Penetrate new accounts and build and develop customer relationships

- Able and willing to work necessary hours to meet all project deadlines, travel when necessary.

- Develop mutually beneficial, respectful, and effective relationships with peers to ensure seamless coordination between departments, maximize synergy, and maintain a shared vision, strategy, and focus.

- Collaboration in the definition of the digital marketing and commercial strategies related to each seasonality, brand positioning, sales channel enablement and promotional calendar.

- Support the content to be produced and execute operational and sales alignment per channel.

- Support cross-channel communication activities and special projects, social media and other marketing activities.

- Management of all the regular and extraordinary activities supporting the strategic decisions related to ad-hoc and Special Marketing Campaigns.

- Coordinate and act as a liaison with PD, Merchandising, Digital Marketing and Communications team both at Regional and HQ level, as well as external buyers.

- Monitoring of the correct usage of planned content according to the commercial and marketing plan; control over the Ecommerce catalogue on each assigned channel.

- Work with the Digital Marketing team to optimize UX and site navigation.

- Definition of timelines and tasks in CRM and optimization of live product listings online.

Knowledge, Skills, Abilities and Behaviors:

- Proven Account Manager with a minimum 5 years experience selling into Ecommerce sites/channels such as Amazon, Wayfair, Hayneedle and Walmart.com at senior buyer level.

- 5+ years of e-commerce, consumer goods, retail merchandising or management consulting experience.

- 3+ years of experience as a National Account Manager.

- 1 + years of experience using IRI/Nielsen syndicated data to drive sales/category management within key customers.

- Provide strategic direction, advice, content & insights to cross functional resources and local Multi-Channel teams.

- Highly capable of evaluating issues and effectively communicating technical and non-technical solutions to customers.

- Experience with negotiating and fulfilling national customer contracts.

- A track record of taking on big challenges and delivering despite obstacles and limited resources.

- An ability to manage and prioritize projects, and to delegate tasks appropriately.

- Demonstrated senior presence, recognized as an effective manager.

- An ability to hit the ground running - a confident, entrepreneurial self-starter.

- Analytical and comfortable with large data sets and drawing insights from them

- Innovative problem-solving skills - dissect and determine root causes of problems and implement solutions.

- Experience in business and data analytics, Excel, and Content Management (CMS/PIM).

- Articulate and persuasive communication skills, both written and verbal.

- Create experimentation sand-box/lab that will develop, test and optimize new/different marketing and communication tools, approaches and types of content.

- Develop processes, capabilities and tools for agile opportunities identification based on data analytics.

- Merchandising skills a must.

- Lead (and perhaps build) an internal Ecommerce support team.

- Excellent project management skills, leading, influencing, and driving cross-functional teams.

- Strong analytical skills with knowledge of site metrics.

- Knowledge of Ecommerce technology platforms a plus, specifically Shopify experience.

- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.

- Strong leadership skills and ability to work effectively in a matrix environment.

- Superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels - particularly externally to customers and consumers.

Education and Experience

- 3 to 4 years of experience in Ecommerce management.

- Experience in the Fashion and/or Home industry preferred.

- Knowledge of paid and organic campaigns, social and digital media campaigns.

- Digital Commercial acumen.

- Excellent analytical skills as well as written and verbal communications skills.