Manipal Global Education Services - Assistant Manager - CRM Marketing

About the Role : 

We are looking for a data-driven CRM Lead to scale the CRM initiatives with the goal of delivering marketing personalization at scale and driving business growth. In this role, you will create, manage, implement and optimize strategies that build customer engagement and in turn, result in business. You will be responsible for all elements of our lifecycle marketing across channels, program execution, reporting, testing and optimization.

Role specifics:

- Lead the development and execution of customer engagement initiatives across all channels (email, push notifications, direct mail etc.)

- Develop and evolve advanced segmentation strategies that deliver truly personalized marketing programs and exceptional user experiences

- Leverage analytics, data and deep customer insights to identify and execute innovative programs that continually push CRM initiatives to the next level

- Build and maintain a test and learn roadmap and work to continually iterate and optimize CRM efforts in order to increase the effectiveness of all channels

- Lead the design and development of CRM reporting dashboards; establish templates and processes for regularly sharing out CRM progress and results with key stakeholders

- Identify and implement opportunities for automation and innovation that increase the efficiency of marketing channels and enable scale while minimizing cost and overhead

Desirables:

- 5+ years of Marketing experience with a deep understanding of customer lifecycle, purchase habits, loyalty, personalization, and analytics

- You have experience managing all channels (email, push notifications, direct mail, and in app)

- You have a successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targets

- You are data-driven and understand how to optimize marketing programs to deliver upon overall company goals and metrics