Manipal Global Education - Digital Marketing Manager

Digital Marketing Manager

JOB PURPOSE :

We are looking for a hands on Digital Marketing professional to develop, implement and maintain paid search strategies to increase learner acquisitions. This is an incredible opportunity for a passionate, Digital Marketing professional to join a early stage Edu-Tech brand, backed up an Industry Leader in Education. Opportunity will also extend to be part of other Top education brands in the country.

CRITICAL ACCOUNTABILITIES :

- Develop, implement and maintain paid search strategies and recommendations. Should have run PPC for large accounts.

- Conduct keyword analysis/research and writing effective ad copies.

- Be able to perform website analysis and share recommendations

- Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.

- Track and analyze campaign effectiveness.

- Improve quality score and conversion rates via landing page optimization.

- Analyze Clicks and Conversion data, ad expenses and ROI

KEY SUCCESS FACTORS :

a) Be able to meet targets related to learner acquisitions

b) Improve quality score and conversion rates, CTRs, ROI

c) Decrease cost per acquisition

SKILLS, KNOWLEDGE & COMPETENCIES :

Qualification and Experience : 4 to 6 years experience, ideally in EdTech/ Education / b2c handling significant budgets (Rs. 5 crore minimum/per annum)

Must haves :

- Paid acquisition experience for consumer brands through platforms like Google, Facebook, Bing etc.

- Worked with all major affiliates and ad networks and have a strong understanding of frauds in this space and its detection.

- A result-oriented approach that directly aligns with business objectives

- Strong negotiation skills to close media deals & alliances

- Must be a strong team player with the ability to manage multiple projects and meeting tight deadlines under pressure

- Proven track record of delivering tangible results on awareness and brand health