Managerial Role - Channel Sales - FMCG

SALES

- To monitor the sales on day to day basis

- Ensuing Product Mix in the sales

- Ensuring cheque along with Permits

- Monitoring Competitors activity in Market

- Monitoring effective use of POP materials along with Co's products prominently displayed at all RETAIL SHOPS

- Working with Field Force in Market

- Provide effective customer service

OUTSTANDINGS

- Control on outstandings

- Ensuring timely payment from Distributors/Govt Agencies, as per the stipulated time given to them.

- Control of Branch Imprest

- Control on journey plan for the Field Force in order to reduce expenditure while covering the maximum territory.

PROMOTIONAL ACTIVITIES

- Monitoring Schemes in RETAIL TRADE and DISTRIBUTORS.

- Monitoring and implementing successfully promotional activities from time to time

- Monitor and report competitor activity

CO-ORDINATION WITH BREWERIES / EXCISE

- To co-ordinate with Brewery on day to day basis in terms of getting the right Product Mix, Despatch of goods to respective towns/distributors

- Monitoring of EVC's / - C- Forms

- Collecting data from Excise pertaining to competition

- Collecting information regarding Excise Rules and passing the same to Distributors/Brewery/H.O.

SUBORDINATE DEVELOPMENT

- To give on-the - job training to subordinates

- To identify training programs for self