Manager - Web & Digital Marketing

Our Client is a leading American Entertainment & Visual Effects firm with presence in Americas, Europe and Asia employing more than 4000 professionals. In India they have offices in Mumbai location.

Role and Responsibilities:

- Own the web and social media channels – be responsible for technology architecture, social media integration, hosting and user experience

- Contribute to web content strategy, UI design and Interactive development.

- Manage web development and support procedures, tools, and documentation. This includes writing scope documents and developing technical support standards and procedures.

- Help create a comprehensive social media strategy (objectives, tactics, timelines, accountabilities and metrics,) to increase visibility, membership and traffic across all our web touch points; implement and manage social media campaigns and leads

- Collaborate with Sales and External Communications teams to create and leverage new web applications and channels

- Work collaboratively with CRM team for managing web and social media leads

- Identify, select and manage external service providers and third party tools/licenses

- Work with external vendors for complex web projects like CMS development, App development etc; Use in-house web developer for minor CMS builds and regular web mastering

- Publish web and social media statistics as required

- Create/Monitor Social Media Employee Policy/Guidelines for HR

- Train employees to monitor and engage in healthy social media practices

- Responsible for Risk and Reputation Management on the web and social media

- Craft and implement Group Web Policies that meet high standards

Candidate background

- Proven experience of minimum 6 to 9 years in managing web channels and communication for a large organization with global footprint (Social media marketing should have been one of the responsibilities within your portfolio)

- Must be well-versed in user-centered design methods and techniques; web development technologies like PHP and other open source options, web compliance standards, frameworks, best practices

- Excellent understanding of Web 2.0 utilizing the latest technologies and trends including HTML5, CSS3, AJAX search and so on

- Proven ability to map out marketing strategy into web and social media plan and then drive that plan with metrics

- Understands social media universe including YouTube, Facebook, Twitter, Slideshare, LinkedIn, Wikis, Blogs, etc.

- Should have excellent understanding of Lead Generation process using web and social channels

- Proficient in social media tools (Radian 6, ScoutLabs) and techniques

- Strong leadership and team building skills; project management skills, analytical skills, and troubleshooting skills.

- Knowledge of MS Office Suite including Project will be taken as an added advantage

- Excellent written, oral, and interpersonal communication skills.

Education

- Bachelor's degree required in Journalism, English or Communications; Marketing; Information or Interface design

Interested candidates please share their CV (MS Word format) with seetha.a@saaconsulting.co.in or get connected on Linked IN @ : in.linkedin.com/pub/seethalakshmi-anand/52/664/263/