Manager - Web Analytics (Education Sector)
Industry - Education / Teaching / Training
Category - Consulting
Job Type - Permanent
Description :
- Opportunity to work with one of the global leading brands in Education sector and have the chance to be able to fulfill all the analytics needs of the company.
- Will need to work closely with all the internal teams to find gaps and opportunities
- Will work on doing web analytics which can be traffic analysis, time gap analysis etc.
- Responsible for set-up and management of analytics logging and reporting across IDP websites
- Encourage a culture of tracking and conversion in the business by ensuring that all major initiatives are tracked and lessons learned
- Partner with key stakeholders and digital marketing teams to implement and track analytics initiatives across teams; serve as contact for analytics/tracking requests
- Assist in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data.
- Performs assessments to align technology and reporting solutions with business initiatives
- Leverage data to gain insights into user behaviour / experience in order to drive our user experience, digital & content marketing strategies.
- Conduct online surveys / research basis user behaviour trends and analyse responses to drive informed data driven decisions
- Deliver the analytics strategy so we can have transparent ROI and understand attribution of paid marketing efforts.
- Build automated dashboards identifying key performance indicators for marketing that drive actionable business decisions
- Support both structured and adhoc analysis to optimize the customer experience across all the channels that our customers can engage with us
- Identify optimization opportunities and continually bring forward ideas and insights
- Have good experience in A/B and multi-variate testing to understand the user behaviour.
- Should hold the data sanctity coming into the Google Analytics and keep a tab on it on a daily basis.
- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, etc.
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