Manager - User Acquisition - Gaming Firm

User Acquisition Manager for one of the Fastest Growing Gaming Oragnizations

- You will work closely with a small-hybrid team of artists, engineers, product managers and user experience designers; in a very fast paced environment.

- Collaborate with these teams to coordinate around upcoming game releases and update launches.

- Setup app store optimization strategy for our game titles to optimize app store conversion rates.

- Optimize the performance of our app store creative assets with quantitative testing.

- Plan and execute user acquisition campaigns across performance UA channels like Google, Facebook Ad Manager, TikTok and other ad networks.

- Track and optimize ad campaigns with aim to maximize revenues for the wide portfolio of games of the company.

- Support with technical troubleshooting (MMP integration, Reporting APIs) for accurate reporting using in-house tracking technologies and tools.

- Experience of working on App Store Optimization on Google Play Store and Apple App Store.

- Extensive experience in paid user acquisition via Advertising networks like Google Ads, Facebook Ad Network, Unity Ads, Mobile OEM Ad platforms.

- Awareness of social media tools for Organic and Paid acquisitions (such as the ones of YouTube, Twitch, Facebook, Twitter, TikTok and Instagram).

- Self-reliant creation of management reports and performance comparisons.

- Ability to work independently with Tools like MS Word, MS Excel, MS PowerPoint.

- Excellent command of English; other language skills would be a plus.

- Excellent problem solving ability, attention to detail.

- Proactive and self-motivated with a positive attitude.

"Good to Have" :

- Implement, monitor and optimize of in-game advertising features.

- Manage existing relationships with Ad network partners and integrate new Ad networks into our in-game ads system through open bidding by Google, Header Bidding and Tag-based.

- Test and evaluation of new in-game ad formats (rewarded video, interstitials, offer wall, native, banners).

- Forecast major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc).