Manager - Usage & Retention - Telecom

Drive existing base for : Usage, Revenue & retention to ensure effective delivery in the following areas:

Usage & Revenue:

- Ensure budgeted revenues are met from existing customer base

- Ensure Budgeted RPM / NRPM / MOU as per budget

- Create and execute strategies, analytical models and frameworks to identify and maximize opportunities based upon analysis to improve business performance (Average Revenue Per Usage) ARPU/Churn + Product Uptake)

- Own the complete lifecycle for customers

- Engage customers based on micro segmentation, manage the performance of Customer Value Management campaigns

- Build and maintain operational processes for the development of customer propositions which will drive Lifetime Value, across products and segments

- Build Process and maintain close cross functional deliverables to ensure budget realization of revenues and MOU

- Work with Pricing and Segment teams to ensure revenues and retention of target customers, increase in customer spend/ARPU enhancement

Retention & Churn Management:

- Ensure realization of budgeted retention numbers

- Build on predictive churn models to engage customers having propensity to churn.

- Design, evaluate and implement activities in order to drive churn minimization, usage enhancement, and revenue extraction across all segments

- Acquire, implement and manage relationships with Retention Program Partners

- Monitor the usage patterns across all the value segments and take corrective measures where necessary

- Generate and circulate the monthly Churn, Retention and Customer Life Cycle management reports