Manager - Trade Marketing & Sales Development - FMCG

- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.

- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.

- Take ownership of, and manage, a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.

- Develop & recommend channel strategy in line with category development and brand mid-term (3 to 5 years) developmental plan.

- Develop focused trade strategies for category in each key account and trade channel. Ensure these strategies are in tandem with brand positioning and potential of the accounts / channels.

- Category analysis and data analytics using Advisor to identify distribution gaps, channel development opportunities in the assigned categories and brand portfolio.

- Ensure full understanding of changing trade dynamics and development in the retail industry, in order to recommend effective channel & sales strategies that will give the Company a competitive edge.

- Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.