Manager - Trade Marketing - Northern Region - FMCG

We are looking for an MBA from a premier institute with 5-7 years of experience in Sales in a reputed FMCG company. Our client is a market leader in its category

The position will be responsible for Trade Marketing in North India. Activities will include:

- Conceptualize, design and execute Inputs for Retail, Wholesale & Super Stockist Channels.

- Design, Implement and Close Field Force Incentives for On Roll (Area Managers and Sales Executives) and Off Roll (PSR & Distributor Salesman) Employees.

- Monitoring all activities and preparation of Activation Calendar

- Plan & Execute Micro Marketing Inputs and Market development Projects.

- Work with the brand team for new launches and existing products performance and interventions required.

- Demand Planning / Forecasting SKU's on Monthly / Quarterly basis.

- Analyze Primary/ Secondary Data & Syndicated (A.C. Nielsen) to design Inputs and monitor competition performance .

- Identifying and exploring new areas of opportunity for Brand Penetration and Growth.

- Analyzing marketing programs and ensuring facilitation of consumer awareness of products.

- Support sales team to generate secondary sales through Trade Schemes (Customer Push).

- Custodian of Branch BTL & SDE Spends