Manager - Trade Marketing - FMCG

Manager - Trade Marketing

Job Responsibilities:

- Develop and implement a comprehensive Trade Marketing Strategy tailored to the brands within the assigned geography.

- Create and manage a trade marketing calendar aligned with the business strategy.

- Build and sustain strong relationships with customers, suppliers, vendors, and partners to optimize the effectiveness of trade programs.

- Design and oversee promotional programs for retailers and Large Format Retail Stores (LFRs).

- Formulate and execute trade schemes for wholesalers and retailers at regional levels; assess and report on business growth and Return on Investment (ROI).

- Enhance product placement and share of shelf space in collaboration with retailers and merchandisers.

- Initiate and manage Retailer Relationship programs and drive related initiatives.

- Lead shopper activation efforts, including in-store promotions and activations.

- Ensure optimal visibility in stores through both paid and unpaid channels.

- Administer In-Shop Demonstrator (ISD) programs across various stores.

- Develop and implement Wholesale/Retail loyalty programs.

- Manage budgets for trade marketing initiatives on a quarterly and annual basis.

- Collaborate with the sales, commercial, logistics, and brand/marketing teams to ensure seamless day-to-day operations.

- Design, approve, and evaluate trade promotion schemes to expand distribution reach and effectiveness.

- Organize dealer and wholesaler meetings in strategic locations to maximize brand impact and market penetration.

- Coordinate brand participation in significant events such as music festivals and marathons