Manager - Trade Marketing - FMCG

Role Details :

Position : Trade Marketing Manager

Department : Sales

Grade : Manager

Location : Corporate Office, Mumbai

Qualification & Experience :

- MBA

Batch : 2012-2014

Purpose of the Role :

- The Trade Marketing Manager is responsible for planning and driving Trade Marketing agendas nationally for the brands / Portfolio. The TMM works closely with the sales, Brand, Finance and operations team. The TMM plays a key role in driving revenue and profitability, while helping achieve the company's goal of becoming the Customer's most valued supplier.

Key Deliverables of the Role :

- Construct annual trade marketing calendar for brands and channel

- Identify and leverage customer-specific, and channel marketing opportunities through channel, customer, and shopper insights and linking them to brand strategy

- Planning the introduction of new products and line extensions to ensure distribution, pricing, shelving and merchandising objectives are delievered

- Working with Divisional teams in the development and execution of sales plans.

- Anchor annual budgeting and cost optimising for the channel with Business Finance team

- Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met.

Key Competencies :

- Strong functional understanding of Trade and Channels

- Business acumen

- Ability to Influence & Networking

- Opportunity seeking

- Analytical Thinking

Growth Path and Future :

- Regional Sales Head - Driving business in a region/vertical through a team of Managers

Other Key Functional Interfaces :

- Area Sales Manager Team

- Division Sales Head

- Brand Team

- Supply Chain Team

- Commercial Team

- Business Finance Team

- Shopper Marketing Team

Reporting Relationships :

- Upwards - Trade Marketing Head

- Downwards - Executive