Manager - Trade Marketing - FMCG

The role is with a leading FMCG company for their office in Mumbai.

Trade Marketing Manager.

- Planning and Executing Trade Marketing.

- Define the channel strategy planning trade marketing initiatives

- To plan schemes depending on the budget.

- Develop strong understanding of consumer

- Develop, ideate and create branding solutions

- Interface with the internal team.

- Responsible for the strategic development. Working with external agencies for designing.

- Co-creating the portfolio business plan with the marketing team. Accountable for delivery of a Topline, spanning diverse product categories.

- Reengineering the Go to market  model keeping in mind the portfolio/business needs of the future

- Trade promotion calendar plan.

- Planning of Activation. Altering the rural business model to drive growth and create a competitive advantage.

- Capability Building in Sales Function.

- Driving innovation in Sales.

- Managing Merchandising and Promotions.

- Planning and Analytical skills.

Pls mention your current and expected CTC as well..