Manager - Trade Marketing - FMCG

We are hiring for a big FMCG company.

Position Title - Rural Distribution Development Manager

Function - Sales

Location - Indore

Job purpose:

- Ensure RURAL market implementation and hygiene.

- Setting objectives for SS & RPDs.

- Observe SDA /PSM operations in the given markets.

- Align sales team to Drive Vikas App & Shakti Penetration.

- Field Effectiveness & people development.

- Working closely with the sales team to drive field efficiency at SDA/PSM /RURAL ASE level.

- Driving Rural Field force , on boarding of RPDs , SDA KYC , Ensuring Maximum SDA earn incentives

- Ensure effective implementation of Rural Initiatives & Driving Rural PCC growth

- Identify the geography/ RPDs at Cluster level to Drive Desired PCC

- Identify Weak Clusters and drive Width and Depth of Distribution

- Conducting Brand level activities thru Micro Marketing , to Gain Rural Market share

- Planning and Executing Rural Distribution

- Expansion of Rural Distribution through RPD App ECO

- Ensuring all 3k+ Villages are Covered effectively

- RPD billed as per AOP

- Appointing New RPDs in LDMC locations

- Driving ULPR in Rural business

Desired competencies:

- Distribution knowledge, Market Execution, Business Development, Rural Distribution , Influencing People without their direct reporting , SDA/PSM Salary and Incentive Management , Training Skills

Education Qualification: MBA

Experience (in years) : Minimum 2-4 Years' Experience as ASM in FMCG Industry