Brand Visibility Management:
- Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs
- Identify cost effective OOH media for improving brand visibility
Event Management:
- Prepare on-ground event calendar for the Branch
- Evaluate and recommend productive exhibitions, road-shows, melas etc.
Modern Trade:
- Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in state
- Responsible for driving promotion activities in key accounts
Canvasser Management:
- Identify outlets for recruitment & placement of canvassers
- Track productivitycost acquisition per appliance
- Impart training on product and selling skills
MIS Management:
- Monitor and report daily secondary sales of appliances
- Weekly MOP tracking and reporting
- Analyze and report effectiveness of exhibitions, road-shows & melas.
- Canvasser productivity and cost effective analysis
- Monitor competitors marketing activities & provide constant feedback to HO
Candidate - Candidate with full time work experience in handling Trade Marketing role in FMCG industry.
Must be Graduate /MBA. Ability to plan & achieve sales targets and improve the customer network.
Good communication skills and knowledge of Arabic would be an added advantage.
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